Welcome to the UK Social Media Case Study Wiki.

What?

The idea behind this is to try and bring together as many relevant case studies and stories we can, to help sell social media strategies into our clients or upper management.

Whilst it may be some time away that there is a metric which encompasses all social media measurements, the best thing we can do at the moment is at least highlight how other businesses are using social media.

The more cases we include, the more chance there is that a case wiull crop up with one of your client's competitors - making a compelling argument for your client to engage too.

I will be adding various social media related ebooks to the wiki too, so that it not only becomes a resource for case studies, but that we can keep the very latest and best social media thinking together in one place.

If you have any questions or comments, feel free to email me at paul (dot) fabretti (at) gmail (dot) com.

Useful documents:

Using social media to listen and

engage with customers by Brian Solis.